Privacy policy

Last updated: June 30, 2026

1. Introduction

This store is operated by Saothar Limited (trading as Sloaf). For the purposes of data protection law, Saothar Limited is the data controller of your personal information.

Sloaf operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Sloaf is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

2. Personal information we collect or process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

3. Personal information sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties, such as analytics providers, advertising partners, and payment service providers (where they share information with us in accordance with their own privacy policies).

4. How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes. Under UK GDPR, we are required to specify the lawful basis for each processing purpose:



Purpose Lawful Basis
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you. Contract – processing is necessary for the performance of our contract with you.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. Consent – we will only send you marketing communications with your prior consent, which you may withdraw at any time.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. Our legitimate interests are to protect our business and customers from fraud, security threats, and financial loss. Legitimate Interests – processing is necessary for our legitimate interests in protecting our business and customers from fraud and security threats.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. Legitimate Interests – processing is necessary for our legitimate interests in providing effective customer service.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies. Legal Obligation – processing is necessary for compliance with our legal obligations.

5. How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, our e-commerce platform provider, which hosts our store and processes personal information on our behalf.
  • With Printful, our fulfillment partner, which receives customer names, shipping addresses, and order details to process and ship your orders. Printful acts as a data processor on our behalf and is contractually obligated to process your data only for the purpose of fulfilling your order.
  • With other vendors and third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage).
  • With business and marketing partners (such as Shopify's advertising ecosystem and social media platforms) to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

6. Cookies and tracking technologies

We use cookies and similar tracking technologies to enhance your experience on our website, analyse site traffic, and for marketing purposes.

When you first visit our website, you will be presented with a cookie consent banner. Essential cookies are used for core functionality (such as remembering items in your shopping cart) and do not require your consent. For non-essential cookies, including those used for analytics and marketing, we will request your explicit consent. You may manage or withdraw your consent at any time through the cookie settings on our website.

You may also adjust your browser settings to refuse or delete cookies, although this may affect the functionality of certain parts of the Services.

7. Relationship with Shopify and Printful

Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, which may be located in countries other than where you reside.

Please note: Saothar Limited remains the data controller of your personal information. Shopify acts as a data processor (and, in some cases, a joint controller for specific features, such as certain analytics and advertising features). For more information on Shopify's role as a joint controller, please see the Shopify Consumer Privacy Policy. We (Saothar Limited) are responsible for responding to your data subject rights requests. Shopify provides tools to assist us in managing your data, but we retain ultimate responsibility for compliance with data protection law. 

Printful

We share your personal information with Printful, our fulfillment partner, to process and ship your orders. Printful acts as a data processor on our behalf and is contractually obligated to process your data only for the purpose of fulfilling your order. Printful may also use your information for warehouse and logistics management, and may engage sub-processors (such as shipping carriers) to fulfil your order, but only in accordance with our instructions and applicable data protection laws.

8. Third party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

9. Children's data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

10. Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

11. Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
  • Objection to Processing and Restriction of Processing (UK/EEA residents). You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent (UK/EEA residents). Where we rely on consent to process your personal information, you have the right to withdraw this consent. You can withdraw your consent at any time by adjusting your cookie preferences on our website or by contacting us using the details below. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

12. Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

If you are in the United Kingdom, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. You can contact the ICO at www.ico.org.uk or by telephone on 0303 123 1113.

If you are in the European Economic Area (EEA), you have the right to lodge a complaint with your local data protection authority. You can find a list of the responsible data protection supervisory authorities here.

Depending on where you live, you may also have the right to appeal our decision by contacting us using the contact details set out below.

13. International transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK (including the UK International Data Transfer Agreement (IDTA) and UK Addendum where applicable), unless the data transfer is to a country that has been determined to provide an adequate level of protection.

14. Changes to this privacy policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

15. Contact us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us using the details below.

For any data protection queries, please contact our Data Protection Point of Contact:

For the purpose of applicable data protection laws, Saothar Limited is the data controller of your personal information.